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Speaker: Yascha Roshani (Founder & CEO | Honest & Rare) 

About his speech:
You should think of your business idea as a crumbling house of cards. Maybe it's stable - but more likely, it will collapse very quickly.
What many founders don't realize is that you can save yourself a great deal of frustration, time, and money by simply testing business ideas first, rather than immediately starting to build the business. There are countless ways to test an idea to learn whether there is a market need for it. The very best tests often don't last longer than a week.

Here's what you'll learn:
- How can I quickly and efficiently test whether my idea has potential?
- Why should I test at all, rather than just starting my project?
- What are the different types of tests?
- What is the goal of the idea validation phase?